Mattel Monster High Skullector rollout

In late July 2026, Mattel Creations announced the start of its Monster High Skullector line. The first reveal highlighted a 10.5‑inch Oogie Boogie doll, complete with neon‑green apparel, removable bug accessories and a Certificate of Authenticity, slated for retail in late October ahead of Halloween. The same event previewed additional figures—including Michael Myers, a Howliday Draculaura, and a Krampus doll—each with distinct release dates and price points.

Two days later, at San Diego Comic‑Con, Mattel expanded the launch, showcasing a broader Universal‑Monsters‑inspired roster (Frankenstein, Dracula, the Mummy, Oogie Boogie, Michael Myers and Krampus). Limited units became available immediately at Walmart, with wider distribution planned for September 1. The announcement was framed within a busy toy‑industry season featuring 24 new licensed products from competitors such as MGA Entertainment and Playmates Toys, underscoring the market’s push of new collectible lines.

Together the updates trace the progression from an initial product tease to a full‑scale market rollout and contextual industry activity.