Netflix expands KPop Demon Hunters franchise with toys and concert tour

KPop Demon Hunters Netflix merchandise New York Comic Con Mattel

Netflix is expanding its animated musical franchise, ‘KPop Demon Hunters’, into a broader entertainment brand through new merchandise and a planned global concert tour in partnership with AEG Presents.

Mattel released its first wave of six-inch action figures on September 1, following a decision to name Mattel and Hasbro as global co-master toy licensees. Horizon Group USA has also introduced three Slimygloop Gelli Gel designs—Derpy, HUNTR/X, and Saja Boys—priced at $8.99 USD.

Additionally, Monogram International will offer exclusive 3D foam bag clips featuring the HUNTR/X characters at New York Comic Con 2026. These limited-edition sets are priced at $25 and are restricted to 260 units.

Entities

AEG Presents · Horizon Group USA · Mattel · Monogram International · Netflix

Sources

KPop Demon Hunters Merchandise, Dolls, and Tour | Outlook Respawn [respawn.outlookindia.com]

7 days ago

Monogram Brings “KPop Demon Hunters” and “Absolute Batman” Exclusive Collectibles to NYCC 2026 – The Geekiary [thegeekiary.com]

6 days ago