Pieria tourism organization promotes region at TTG Travel Experience in Italy

The Pieria Tourism Development and Promotion Organization (P.O.T.A.P.) participated in the TTG Travel Experience international tourism exhibition held in Rimini, Italy, from October 14 to 16, 2026. Representing the region at the Greek National Tourism Organization (E.O.T.) pavilion, in collaboration with the Region of Central Macedonia, the organization engaged with tourism professionals, travel agents, media representatives, and institutional bodies from Italy and other nations.

The promotional efforts focused on positioning Pieria as a year-round destination, highlighting its diverse offerings including the coastline, Mount Olympus, natural landscapes, culture, history, and gastronomy. Stratis Chalkidis, a board member of P.O.T.A.P. and representative of the Pieria Chamber of Commerce, led the delegation and held discussions with industry stakeholders and officials from the Greek Embassy in Italy.

Key discussions were held with Kyriaki Boulassidou, Director of the E.O.T. office in Italy, to explore collaborative initiatives and targeted promotional actions aimed at strengthening Pieria’s presence within the Italian market.