Pokémon GO and LEGO launch global in-store collaboration

Pokémon GO and the LEGO Group have launched a collaborative in-store event spanning multiple regions, including Australia, the United States, the United Kingdom, Poland, France, and Germany. The activation, which runs through September 30, transforms participating LEGO stores into interactive destinations for players.

In Australia, trainers can participate in exclusive one-star Pikachu raids, with opportunities to encounter Shiny Pikachu or versions featuring special event backgrounds. The event includes a LEGO-themed Stamp Rally where players explore PokéStops and Gyms within stores to earn rewards, such as special background Pikachu encounters and LEGO-themed stickers.

Other participating regions can access similar on-ground experiences, including potential rewards like a Pokémon Smart Tag and specific Pikachu encounters with LEGO-themed backgrounds.