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4 clusters · 8 sources · 32 days · First seen · Last updated

LEGO and Pokémon brand collaborations

Overview

The LEGO Group has expanded its retail presence and product collaborations with Pokémon through technological innovation and global events.

Retail expansion includes the opening of a new LEGO Store in Szczecin, Poland, at Galaxy Centrum, featuring interactive play tables and exclusive product lines. In product development, LEGO introduced the Pokémon SMART Play series. This collection utilizes a ‘SMART Brick’—an electronic component with motion, color, light, and sound sensors—to allow players to feed, heal, train, and battle Pokémon through physical builds without the use of screens or mobile applications.

Global in-store activations with Pokémon GO are running through September 30 across Australia, the United States, the United Kingdom, Poland, France, and Germany. These events transform participating stores into interactive destinations where players can engage in Pikachu raids and complete LEGO-themed Stamp Rallies to earn rewards, such as special stickers or Pokémon Smart Tags. The Pokémon XP event has also been used to showcase the capabilities of the SMART Play system.

Building on the success of initial releases featuring Pikachu, Eevee, and the Venusaur, Charizard, and Blastoise trio, LEGO and The Pokémon Company International are expanding their collaborative building set series. New additions to the collection include a 1,083-piece Rayquaza model inspired by the Sky Pillar scene from Pokémon Omega Ruby and Alpha Sapphire, which includes an exclusive Zinnia minifigure. The expansion also features a 1,190-piece articulated Arcanine model and a 757-piece Munchlax set with movable parts. Julia Goldin, LEGO’s Director of Marketing and Products, cited an ‘exceptional response’ to the initial launch.

Entities

Lego Group · The Pokémon Company International · Pokémon GO · Arcanine · Galaxy Centrum

Timeline

  1. 1 day ago

    [BUSINESS] 2 sources
    LEGO and The Pokémon Company expand building set collaboration

    LEGO and The Pokémon Company International are expanding their collaboration with new building sets featuring Rayquaza, Arcanine, and Munchlax.

  2. 9 days ago

    [CULTURE] 2 sources
    Pokémon expands immersive experiences with LEGO tech and luxury hotels

    Pokémon is launching new interactive experiences, including LEGO Pokémon sets featuring sensor-equipped SMART Bricks and a luxury Poké Ball-themed hotel stay in Hokkaido, Japan.

  3. about 1 month ago

    [CULTURE] 2 sources
    Pokémon GO and LEGO launch global in-store collaboration

    Pokémon GO and LEGO have launched a global in-store collaboration featuring exclusive Pikachu raids, themed research, and collectible rewards at participating stores in several countries.

  4. about 1 month ago

    [BUSINESS] 2 sources
    LEGO Group expands retail footprint and launches interactive Pokémon sets

    LEGO Group is expanding its presence with a new retail store opening in Szczecin, Poland, and launching the Pokémon SMART Play series, featuring interactive, sensor-based building sets.

Sources

explosionnetwork.com · hindi.sportskeeda.com · larazon.es · retailnet.pl · sector.sk · tech.wp.pl · tierragamer.com · topky.sk

This summary has been updated 2 times: see revision history