Prato showcases tourism and heritage at TTG Travel Experience

The city of Prato showcased its tourism offerings at the TTG Travel Experience in Rimini, a leading Mediterranean trade fair. Represented by Tourism Councilor Benedetta Squittieri, the city highlighted its diverse cultural and industrial identity, including the Renaissance art of Filippo Lippi, its evolving textile district, and the contemporary art at Centro Pecci.

Prato is experiencing a significant recovery in international tourism, with flows surpassing pre-pandemic levels. Key markets include China, France, Germany, and the United States, with American travelers recording the longest average stays. In 2025, the area recorded 302,807 arrivals and 606,896 presences.