Swiss retail sector sees growth in H1 2026 driven by e-commerce

The Swiss retail sector experienced growth in the first half of 2026, driven largely by a surge in e-commerce. According to data from the Swiss Retail Federation, retail revenue grew by 1.2% year-on-year, with online sales increasing by 3.0%. In contrast, brick-and-mortar sales saw a more modest growth of 1.0%, primarily supported by the food sector.

Market research firm NielsenIQ reported a higher nominal revenue increase of 2.6%. Their data indicates that online trade was a major driver, growing by approximately 11% through June. Within the food segment, demand for frozen products, sweets, snacks, and non-alcoholic beverages like mineral water remained strong, while wine sales showed weakness.

The non-food sector saw varied results. While leisure items, toys, home electronics, and DIY products experienced growth, the fashion sector stagnated, and e-bike sales continued to decline.

In response to the growing imbalance between digital and physical channels, the Swiss Retail Federation is advocating for relief measures to support stationary retail. Proposed measures include liberalizing evening and weekend opening hours, maintaining car access and parking in downtown areas, and simplifying construction approvals for physical stores.