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2 clusters · 6 sources · 3 days · First seen · Last updated

Swiss retail and e-commerce market trends

Overview

The Swiss retail sector has demonstrated growth driven largely by e-commerce expansion. In 2025, the online fashion market ended a five-year decline, with market size estimates ranging between CHF 2.09 billion and CHF 3.5 billion. During this period, Zalando maintained market leadership, while Shein saw the highest relative growth at 16%. In the mid-to-high-end segments, Best Secret grew to surpass H&M in revenue.

By the first half of 2026, the broader retail sector continued to grow, with online sales increasing by 3.0% according to the Swiss Retail Federation, while NielsenIQ reported online trade growth of approximately 11%. While the food sector remained strong, particularly for frozen products and snacks, the fashion sector experienced stagnation.

In response to the growing dominance of digital channels over physical stores, the Swiss Retail Federation has advocated for relief measures for stationary retail, including the liberalization of opening hours and improved car access to downtown areas.

Entities

G3 Einkaufszentrum · Switzerland · Swiss Retail Federation · NielsenIQ · Shein

Timeline

  1. about 1 month ago

    [BUSINESS] 4 sources
    Swiss retail sector sees growth in H1 2026 driven by e-commerce

    Swiss retail revenue grew in H1 2026, fueled by significant e-commerce expansion. While food and leisure items saw demand, physical stores face structural pressure, prompting calls for regulatory relief.

  2. about 1 month ago

    [BUSINESS] 3 sources
    Swiss online fashion market returns to growth in 2025

    Swiss online fashion retail returned to growth in 2025. Zalando leads the market, while Shein saw 16% growth amid rising political scrutiny of ultra-fast-fashion providers.

Sources

augsburger-allgemeine.de · cash.ch · checkout.ie · etailment.de · Kurier.at · moneycab.com