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Television broadcasters lead audience ratings in Brazil and Portugal
Recent television audience data shows strong performance for major broadcasters in Brazil and Portugal. In Paraíba, Brazil, IBOPE research conducted in August 2026 indicates that TV Cabo Branco maintained leadership across all analyzed time slots. Key programs including Bom Dia Paraíba, JPB1, Globo Esporte, and JPB2 all secured first place in their respective segments.
In Portugal, analysis from September 22, 2026, shows SIC leading prime time viewership. The Jornal da Noite was the most-watched program with an 8.8% rating, followed by the telenovela Destino Maior. TVI also saw significant engagement with Big Brother All Stars, while the public broadcaster maintained a presence in the top ten with its news and game show programming.
Entities
Ibope · SIC · TV Cabo Branco · TVI