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2 clusters · 7 sources · 4 days · First seen · Last updated

Portuguese television market competition

Overview

The Portuguese television market is characterized by intense competition between major broadcasters SIC and TVI. In mid-September 2026, both stations recorded a near-tie in monthly audience share, with SIC averaging 13.4% and maintaining a marginal lead in absolute viewer numbers. While SIC demonstrated dominance in news and entertainment through programs like ‘Primeiro Jornal’ and ‘Destino Maior’, TVI achieved rapid growth and prime-time peaks driven by ‘Big Brother All Stars’.

By late September, SIC continued to lead prime-time viewership in Portugal, with ‘Jornal da Noite’ securing an 8.8% rating. TVI maintained significant engagement through its reality programming, while the public broadcaster, RTP1, remained a consistent presence in the top ten rankings.

Entities

TVI · SIC · MediaMonitor/CAEM · TV Cabo Branco · Ibope

Timeline

  1. 6 days ago

    [CULTURE] 6 sources
    Television broadcasters lead audience ratings in Brazil and Portugal

    Recent media reports highlight television leadership in Brazil and Portugal, with TV Cabo Branco dominating Paraíba's ratings and SIC leading prime time viewership in Portugal.

  2. 10 days ago

    [BUSINESS] 2 sources
    SIC and TVI compete for Portuguese television leadership

    SIC and TVI are locked in a tight battle for Portuguese television leadership, with both stations recording a 13.4% audience share in early September.

Sources

cbnparaiba.com.br · cinema.sapo.pt · correiodamanha.pt · dioguinho.pt · paraibainforma.com.br · radiotaquara.com.br · tvi.iol.pt