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Ibope

Featured in 6 tracked stories · first seen

Situations

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Brazilian television programming and audience shifts

7 clusters · 26 sources · last updated

Latest: Brazilian broadcasters plan programming shifts for 2027

Brazilian television networks are navigating significant programming shifts and intense competition from digital platforms. TV Globo is undergoing a major corporate restructuring to accelerate digital transformation and

[QUIET] [BUSINESS] [BR]

SBT programming shifts and viewership fluctuations

8 clusters · 25 sources · last updated

Latest: Record and SBT report audience growth in August

In late August 2026, SBT began implementing significant structural changes to its lineup. The network replaced the film segment ‘Cinema em Casa’ with a live variety show, ‘+SBT Show’. This shift aims to promote internal

[QUIET] [BUSINESS] [US] [BR]

YouTube ad revenue trends and creator economy impact

6 clusters · 18 sources · last updated

Latest: YouTube expands influence through creator wealth and B2B marketing

YouTube’s 2025 advertising revenue reached approximately $40.4 billion, though year-on-year growth slowed to 11.7% from 14.7% the previous year. Projections suggest growth could decline to roughly 7% by 2027 as competiti

[QUIET] [BUSINESS] [BR] [CL] [ES]

Media audience measurement challenges in Brazil

2 clusters · 3 sources · last updated

Latest: Media measurement challenges in Brazil's TV and digital audio sectors

The Brazilian media landscape is experiencing difficulties regarding the standardization of audience metrics. While Ibope serves as the primary reference for commercial broadcasters to manage programming and advertising

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