Zendaya named global ambassador for Prada Paradoxe fragrance

Zendaya Prada Paradoxe Sweet Chemistry Barry Jenkins Rosa Carriço

Actress Zendaya has been appointed the global ambassador for Prada Beauty’s Paradoxe fragrance line. The partnership is highlighted by a new campaign directed by Oscar‑winning filmmaker Barry Jenkins and coincides with the launch of the Sweet Chemistry Eau de Parfum, a fruity‑floral scent that blends blackcurrant syrup, orange‑blossom absolute and a neroli‑milk accord. Zendaya said she had been wearing the Paradoxe scent long before the brand approached her, describing the fragrance as a natural extension of her personal style. Prada Beauty’s global president Rosa Carriço called Zendaya “the embodiment of the brand’s evolving, multidimensional woman.” The announcement was made while Zendaya was promoting her upcoming films Spider‑Man: Brand New Day and The Odyssey, and her husband Tom Holland also serves as ambassador for Prada’s men’s fragrance line, appearing alongside her in the campaign.

Entities

Barry Jenkins · Emma Watson · Paradoxe Sweet Chemistry · Prada Beauty · Prada Paradoxe · Rosa Carriço · Sweet Chemistry · Zendaya

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] Zendaya had already worn the Prada Paradoxe fragrance before being approached for the partnership. www.designscene.net · www.hellomagazine.com
[● 3 SOURCES] The campaign for the fragrance was directed by Academy Award‑winning filmmaker Barry Jenkins. www.designscene.net · www.hellomagazine.com · sapo.pt
[● 3 SOURCES] Rosa Carriço, global president of Prada Beauty, said Zendaya is the ideal partner for the new chapter. www.designscene.net · www.hellomagazine.com · sapo.pt
[● 3 SOURCES] Prada Paradoxe released a new fragrance called Sweet Chemistry Eau de Parfum. www.designscene.net · www.hellomagazine.com · sapo.pt
[● 12 SOURCES] Zendaya has been appointed the global ambassador for Prada Beauty's Paradoxe fragrance line. www.designscene.net · www.hellomagazine.com · sapo.pt · news.nextapple.com · www.cotilleo.es · +4 more
[● 5 SOURCES] Tom Holland is ambassador for Prada’s men’s fragrance line and appears with Zendaya in the campaign. news.nextapple.com · www.designscene.net · inmagazine.ig.com.br · sapo.pt
[● 12 SOURCES] Prada released a new fragrance called Sweet Chemistry Eau de Parfum as part of the Paradoxe line. www.harpersbazaar.com.tr · www.folie.es · news.nextapple.com · www.designscene.net · inmagazine.ig.com.br · +6 more
[● 12 SOURCES] The campaign for the Paradoxe line is directed by Academy Award‑winning filmmaker Barry Jenkins. www.harpersbazaar.com.tr · www.folie.es · news.nextapple.com · www.designscene.net · inmagazine.ig.com.br · +6 more
[● 12 SOURCES] Sweet Chemistry contains notes of blackcurrant syrup, orange blossom absolute and neroli milk. www.harpersbazaar.com.tr · www.folie.es · news.nextapple.com · www.designscene.net · inmagazine.ig.com.br · +6 more
[● 12 SOURCES] Zendaya was appointed the global ambassador for Prada Beauty's Paradoxe fragrance line. www.harpersbazaar.com.tr · www.folie.es · news.nextapple.com · www.designscene.net · inmagazine.ig.com.br · +6 more
[● 7 SOURCES] Zendaya had already been wearing the Paradoxe fragrance before being approached for the partnership. www.designscene.net · inmagazine.ig.com.br · www.glamourmagazine.co.uk · www.hellomagazine.com · www.todateen.com.br · +2 more
[● 11 SOURCES] Rosa Carriço, global president of Prada Beauty, said Zendaya embodies the brand's evolving, multidimensional woman. www.harpersbazaar.com.tr · www.folie.es · news.nextapple.com · www.designscene.net · inmagazine.ig.com.br · +5 more