Zendaya named global ambassador for Prada Paradoxe fragrance

Zendaya Prada Paradoxe Sweet Chemistry Barry Jenkins Rosa Carriço

Actress Zendaya has been appointed the global ambassador for Prada Beauty’s Paradoxe fragrance line. The partnership is highlighted by a new campaign directed by Oscar‑winning filmmaker Barry Jenkins and coincides with the launch of the Sweet Chemistry Eau de Parfum, a fruity‑floral scent that blends blackcurrant syrup, orange‑blossom absolute and a neroli‑milk accord. Zendaya said she had been wearing the Paradoxe scent long before the brand approached her, describing the fragrance as a natural extension of her personal style. Prada Beauty’s global president Rosa Carriço called Zendaya “the embodiment of the brand’s evolving, multidimensional woman.” The announcement was made while Zendaya was promoting her upcoming films Spider‑Man: Brand New Day and The Odyssey, and her husband Tom Holland also serves as ambassador for Prada’s men’s fragrance line, appearing alongside her in the campaign.

Entities: Barry Jenkins · Emma Watson · Paradoxe Sweet Chemistry · Prada Beauty · Prada Paradoxe · Rosa Carriço · Sweet Chemistry · Zendaya

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 2 SOURCES] Zendaya had already worn the Prada Paradoxe fragrance before being approached for the partnership. (Prada Beauty statement)
[● 3 SOURCES] The campaign for the fragrance was directed by Academy Award‑winning filmmaker Barry Jenkins. (Campaign credits)
[● 3 SOURCES] Rosa Carriço, global president of Prada Beauty, said Zendaya is the ideal partner for the new chapter. (Rosa Carriço quote)
[● 3 SOURCES] Prada Paradoxe released a new fragrance called Sweet Chemistry Eau de Parfum. (Prada Beauty product launch)
[● 12 SOURCES] Zendaya has been appointed the global ambassador for Prada Beauty's Paradoxe fragrance line. (new)
[● 5 SOURCES] Tom Holland is ambassador for Prada’s men’s fragrance line and appears with Zendaya in the campaign. (multiple articles)
[● 12 SOURCES] Prada released a new fragrance called Sweet Chemistry Eau de Parfum as part of the Paradoxe line. (multiple articles)
[● 12 SOURCES] The campaign for the Paradoxe line is directed by Academy Award‑winning filmmaker Barry Jenkins. (multiple articles)
[● 12 SOURCES] Sweet Chemistry contains notes of blackcurrant syrup, orange blossom absolute and neroli milk. (multiple articles)
[● 12 SOURCES] Zendaya was appointed the global ambassador for Prada Beauty's Paradoxe fragrance line. (multiple articles)
[● 7 SOURCES] Zendaya had already been wearing the Paradoxe fragrance before being approached for the partnership. (multiple articles)
[● 11 SOURCES] Rosa Carriço, global president of Prada Beauty, said Zendaya embodies the brand's evolving, multidimensional woman. (multiple articles)