Zendaya stars in Prada Beauty campaign filmed in Mexico

Actress Zendaya has starred in a new international cinematic campaign for Prada Beauty’s fragrance, Paradoxe. The production, directed by Academy Award winner Barry Jenkins, was filmed in various locations across Mexico.

Key filming sites included the Teopanzolco Cultural Center in Cuernavaca, Morelos, utilizing its contemporary architecture and proximity to the Teopanzolco archaeological zone. The campaign also featured locations within the Historic Center of Mexico City, such as the National Museum of Art (Munal), El Caballito, and Tacuba Street.

Zendaya, who serves as a global brand ambassador for the fragrance, noted that she had been a fan of the scent for a year prior to her partnership with the brand. The campaign aims to blend high fashion with cinematic storytelling, utilizing the diverse Mexican landscapes and architectural backdrops.