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AHDB
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Situations
Gen Z social media influence
2 clusters · 5 sources · last updated
Latest: Gen Z Influencers Spur Social Media Critique of Parents
Research released on 28 July 2026 shows TikTok and other short‑form platforms dominate as the primary source of food‑related information for Gen Z, with a majority of 10‑ to 22‑year‑olds regularly encountering culinary c