[ORGANIZATION]
Forrester
Featured in 18 tracked stories · first seen
Situations
AI and cloud adoption impact on cybersecurity
5 clusters · 13 sources · last updated
Latest: Cybersecurity risks escalate as AI and IT/OT convergence accelerate attacks
The rapid integration of artificial intelligence and cloud-based architectures is fundamentally reshaping enterprise networking and cybersecurity requirements. As organizations adopt multi-cloud environments, traditional
AI-driven evolution of global advertising and commerce
15 clusters · 38 sources · last updated
Latest: AI integration transforms digital advertising and media reporting
The digital marketing landscape is undergoing a significant transformation driven by artificial intelligence and automation. The rollout of generative AI tools has impacted search visibility, with reports indicating orga
Cloud security standards, identity risk, and developer tools
7 clusters · 13 sources · last updated
Latest: Wiz named a Leader in Forrester Wave Proactive Security 2026
Developments in cloud security have focused on standardized frameworks, identity risk management, and the integration of security into the development lifecycle. ISO 27017 has been highlighted as a specialized framework
E-commerce technological and architectural trends
12 clusters · 32 sources · last updated
Latest: Ecommerce design and AI automation tools for product launches
The e-commerce industry is undergoing a digital transformation, moving from traditional models toward sophisticated, scalable online platforms. Technological trends emphasize artificial intelligence (AI) to automate oper
Enterprise legacy system modernization challenges
2 clusters · 4 sources · last updated
Latest: Legacy applications pose challenges to enterprise digital modernization
Enterprises are navigating significant obstacles in digital modernization efforts due to the persistence of legacy systems and applications. These outdated technologies often contain undocumented business logic and obscu
B2B digital marketplace and partner ecosystem transformation
2 clusters · 5 sources · last updated
Latest: Digital marketplace platforms drive business growth and procurement
The business-to-business (B2B) sector is experiencing a digital transformation driven by the rise of digital marketplaces and the modernization of partner ecosystems. Initial reports indicate that B2B marketplaces are c
Enterprise AI: Scaling efforts face production and ROI gaps
6 clusters · 194 sources · last updated
Latest: AI industry shifts focus from experimental pilots to production and ROI
Enterprise AI adoption is transitioning toward systemic, agentic transformation, yet a significant gap persists between capital investment and measurable returns. While 44% of organizations are scaling AI—a figure rising
Evolution of Generative Engine Optimization (GEO)
12 clusters · 113 sources · last updated
Latest: Itera reports massive shifts in AI search citation shares
The digital marketing landscape is undergoing a significant shift toward Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), focusing on brand visibility within AI-generated answers from platforms
B2B marketing evolution in the AI era
2 clusters · 18 sources · last updated
Latest: Digital business strategies shift toward AI and B2B digital channels
B2B marketing strategies are undergoing significant transformations driven by shifts in how buyers research and interact with brands. Initially, challenges emerged regarding the ‘dark funnel’—untrackable buyer activity o
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