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Forrester

Featured in 18 tracked stories · first seen

Situations

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AI and cloud adoption impact on cybersecurity

5 clusters · 13 sources · last updated

Latest: Cybersecurity risks escalate as AI and IT/OT convergence accelerate attacks

The rapid integration of artificial intelligence and cloud-based architectures is fundamentally reshaping enterprise networking and cybersecurity requirements. As organizations adopt multi-cloud environments, traditional

[ACTIVE] [BUSINESS] [US] [IN]

AI-driven evolution of global advertising and commerce

15 clusters · 38 sources · last updated

Latest: AI integration transforms digital advertising and media reporting

The digital marketing landscape is undergoing a significant transformation driven by artificial intelligence and automation. The rollout of generative AI tools has impacted search visibility, with reports indicating orga

[ACTIVE] [TECHNOLOGY] [US]

Cloud security standards, identity risk, and developer tools

7 clusters · 13 sources · last updated

Latest: Wiz named a Leader in Forrester Wave Proactive Security 2026

Developments in cloud security have focused on standardized frameworks, identity risk management, and the integration of security into the development lifecycle. ISO 27017 has been highlighted as a specialized framework

[ACTIVE] [BUSINESS] [US] [DE] [GB]

E-commerce technological and architectural trends

12 clusters · 32 sources · last updated

Latest: Ecommerce design and AI automation tools for product launches

The e-commerce industry is undergoing a digital transformation, moving from traditional models toward sophisticated, scalable online platforms. Technological trends emphasize artificial intelligence (AI) to automate oper

[ACTIVE] [TECHNOLOGY]

Enterprise legacy system modernization challenges

2 clusters · 4 sources · last updated

Latest: Legacy applications pose challenges to enterprise digital modernization

Enterprises are navigating significant obstacles in digital modernization efforts due to the persistence of legacy systems and applications. These outdated technologies often contain undocumented business logic and obscu

[ACTIVE] [BUSINESS] [US]

B2B digital marketplace and partner ecosystem transformation

2 clusters · 5 sources · last updated

Latest: Digital marketplace platforms drive business growth and procurement

The business-to-business (B2B) sector is experiencing a digital transformation driven by the rise of digital marketplaces and the modernization of partner ecosystems. Initial reports indicate that B2B marketplaces are c

[ACTIVE] [TECHNOLOGY] [US] [CA] [CN]

Enterprise AI: Scaling efforts face production and ROI gaps

6 clusters · 194 sources · last updated

Latest: AI industry shifts focus from experimental pilots to production and ROI

Enterprise AI adoption is transitioning toward systemic, agentic transformation, yet a significant gap persists between capital investment and measurable returns. While 44% of organizations are scaling AI—a figure rising

[QUIET] [TECHNOLOGY] [GB] [US] [JP]

Evolution of Generative Engine Optimization (GEO)

12 clusters · 113 sources · last updated

Latest: Itera reports massive shifts in AI search citation shares

The digital marketing landscape is undergoing a significant shift toward Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), focusing on brand visibility within AI-generated answers from platforms

[QUIET] [TECHNOLOGY] [BR] [ES] [US]

B2B marketing evolution in the AI era

2 clusters · 18 sources · last updated

Latest: Digital business strategies shift toward AI and B2B digital channels

B2B marketing strategies are undergoing significant transformations driven by shifts in how buyers research and interact with brands. Initially, challenges emerged regarding the ‘dark funnel’—untrackable buyer activity o

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