[PERSON]
Gianluca Gazzoli
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Situations
Adidas football kit marketing campaigns
2 clusters · 3 sources · last updated
Latest: Juventus and Adidas launch mystery-based marketing for 2026/27 kits
Adidas initiated its 2026-27 global campaign, titled ‘we are so back’, by identifying 19 priority partner clubs to showcase new home kits. The roster includes elite European teams such as Real Madrid and Manchester Unite