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RD Saúde

Featured in 5 tracked stories · first seen

Situations

[ACTIVE] [BUSINESS] [BR]

Brazilian advertising and marketing landscape shifts

3 clusters · 6 sources · last updated

Latest: Retail media and creator economy drive shifts in consumer behavior

Advertising trends in Brazil are undergoing significant structural shifts, moving away from traditional media like television, radio, and print toward digital platforms and Out-of-Home (OOH) sectors. While artificial int

[ACTIVE] [BUSINESS] [BR]

Raia Drogasil business and legal developments

2 clusters · 4 sources · last updated

Latest: Drogasil fined R$ 10 million for requiring CPF for discounts

In the first half of 2026, the Brazilian pharmacy chain Raia Drogasil reported a 10.1% increase in revenue, totaling R$ 24.757 billion. The company saw significant growth in digital sales, which rose 52.2% year-on-year,

[QUIET] [BUSINESS] [BR]

Brazil retail marketing transformation

2 clusters · 10 sources · last updated

Latest: Retail Media and Integrated Marketing Strategies Reshape Business Growth

By mid‑2025 Brazil’s digital advertising market was projected to grow 12.7% to R$ 42.7 billion, with retail media expected to reach R$ 4.8 billion and expand at 37% annually. Supermarkets and e‑commerce platforms became

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