[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [ACTIVE] · [BUSINESS]

2 clusters · 4 sources · 27 days · First seen · Last updated

Greek ready-to-eat meal market growth

Overview

The ready-to-eat meal market in Greece has grown into a significant retail sector, reaching a turnover of 1 billion euros. Research by IELKA indicates that the percentage of consumers purchasing these meals from supermarkets is projected to reach 29% in 2026, nearly doubling since 2016.

In response to this growth, major supermarket chains are expanding their offerings and infrastructure. Sklavenitis is developing its ‘Sklavenitis Food to Go’ concept and planning a 100 million euro production unit in Magoula capable of producing 250,000 meals daily. The company has also introduced a dedicated category of children’s meals. Similarly, AB Vassilopoulos is planning to launch children’s meals by 2027 in collaboration with Akis Petretzikis, building upon its existing range of 50 ready-meal products and its sushi bar locations.

Entities

Sklavenitis · AB Vassilopoulos · IELKA · Magoula · Akis Petretzikis

Timeline

  1. [BUSINESS] 2 sources
    Greek supermarkets expand ready-to-eat and children's meal sectors

    Greek supermarket giants Sklavenitis and AB Vassilopoulos are intensifying competition in the ready-to-eat meal market, with a new strategic focus on specialized children's meal categories.

  2. [BUSINESS] 2 sources
    Greek ready-to-eat meal market reaches 1 billion euros

    The ready-to-eat meal market in Greece has reached a 1 billion euro turnover, with consumer demand projected to rise to 29% by 2026 as supermarkets expand their food service offerings.

Sources

banks.com.gr · capital.gr · oneman.gr · serrespost.gr