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2 clusters · 5 sources · 19 days · First seen · Last updated

Japanese confectionery and dessert trends

Overview

Japanese-inspired confectionery and dessert products have seen recent popularity and new product launches in Japan and Malaysia.

In Japan, the ‘Suzunoenmochi’ sweet from Suzukake has gained viral popularity at the Isetan Shinjuku department store. The confection uses Hiyokumochi glutinous rice from Saga Prefecture and a bean paste filling with red beans from Tokachi, Hokkaido.

Expanding on dessert trends, new Japanese-inspired ice cream products have launched in both Malaysia and Japan. In Malaysia, Baskin-Robbins introduced a ‘Japan Summer Series’ featuring matcha made from Kyoto green tea. Meanwhile, the Okinawan specialty shop SESOKO TABLE by TAKITA released ‘Shio Milk’ and ‘Beni-imo Milk’ cup ice creams for nationwide sale in Japan.

Entities

Ito-Yokado · SESOKO TABLE by TAKITA · Isetan Shinjuku · Baskin-Robbins · Kitagawa Hanbeemon Shoten

Timeline

  1. [BUSINESS] 2 sources
    New Japanese-inspired ice cream products launch in Malaysia and Japan

    Baskin-Robbins Malaysia and Okinawa-based SESOKO TABLE by TAKITA are launching new ice cream products featuring Japanese flavors like matcha, Okinawan salt, and purple sweet potato.

  2. [CULTURE] 3 sources
    Suzukake sweets gain popularity at Isetan Shinjuku

    Suzukake’s ‘Suzunoenmochi’ is gaining significant popularity at Isetan Shinjuku, praised on social media for its hand-baked chewy texture and premium Hokkaido red bean filling.

Sources

fnn.jp · fukuoka-leapup.jp · gourmetbiz.net · otakei.otakuma.net · woah.my