[CLSTR]
API
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 1 days · First seen · Last updated

AI adoption and information consumption trends

Overview

Recent research reports in Japan highlight evolving consumer and digital marketing behaviors in response to generative AI.

One study by Glad Cube Inc. analyzed how AI models cite information, finding that corporate websites account for approximately 54.3% of citations in comparison and consideration scenarios. This research emphasizes the rise of ‘zero-click searches’ and the increasing necessity for brands to adopt Generative Engine Optimization (GEO) and Large Language Model Optimization (LLMO).

Concurrently, a report from Cozre Inc. examined information-gathering trends among mothers, noting that approximately 28% of pregnant women and mothers of infants now use AI tools like ChatGPT, Gemini, and Claude. While AI serves as a supplementary tool, social media remains the dominant source for parenting and childcare information, with Instagram usage increasing to 92%.

Entities

LLMOA · Glad Cube Inc. · Cozre Inc. · INSIGHT CUBE

Timeline

  1. [BUSINESS] 2 sources
    Cozre Inc. report shows rising AI use among mothers

    A Cozre Inc. report shows that 28% of mothers now use AI for information, though social media remains the primary source, with a growing emphasis on negative reviews for risk assessment.

  2. [TECHNOLOGY] 2 sources
    Glad Cube releases report on AI citation trends and corporate website usage

    Glad Cube Inc. reports that corporate websites account for 54.3% of AI citations during product comparison and consideration phases, according to new research from its LLMOA platform.

Sources

dreamnews.jp · feature.cozre.jp · the-miyanichi.co.jp