Alentejo tourism and economic promotion

The Alentejo region in Portugal is implementing various initiatives to bolster its tourism sector through international business engagement and regional promotional campaigns.

Initial efforts focused on strengthening international ties via major business events. The BRAZTOA convention brought tour operators and journalists to Elvas and Beja to facilitate working sessions with organizations such as the European Tourism Association and Turismo de Portugal. Furthermore, the Wine Destination Portugal event sought to connect national producers with international buyers from markets including the United States, Brazil, and Canada to capitalize on the region’s enotourism potential.

Following these business-centric activities, the Alentejo and Ribatejo Regional Tourism Entity launched a promotional campaign titled “Alentejo não se explica, descobre-se com vagar” to attract domestic visitors during the autumn months by highlighting local nature, culture, and gastronomy. The region is also expanding into sports tourism, hosting diverse events such as the UCI Alentejo Gravel cycling race, the Alentejo Walking Festival, and the Portugal Legends Championship to promote active tourism and local heritage.