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[SITUATION] · [ACTIVE]
2 clusters · 8 sources · 3 days · First seen · Last updated
Categories: CULTURE
Baskin‑Robbins Pokémon ice‑cream promotion in Japan
Entities: Pokémon franchise · Baskin‑Robbins Japan · Isezaki City Akahori History and Folklore Museum · Pikachu · Pokémon
Overview
In late July 2026, Baskin‑Robbins Japan launched a month‑long “31 Poké Summer!” campaign (August 1‑31) to mark the 30th anniversary of the original Pokémon games. The promotion introduced a Pikachu‑themed pineapple‑sorbet flavor, special dual‑scoop cups featuring both classic and newer Pokémon partners, collectible stickers, and themed toppings such as a “Monster Ball” sundae.
A follow‑up report two days later reiterated the same flavor lineup and collectible items, while placing the campaign alongside other summer attractions, including an Isezaki pottery exhibit. The repeated coverage confirms that the ice‑cream promotion remained the central feature of Baskin‑Robbins’ summer marketing in Japan during this period.
Timeline
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3 days ago
[CULTURE] 3 sourcesJapan's summer attractions: Isezaki pottery exhibit and Yokohama Pokémon ice‑cream campaignJapan’s summer events include Isezaki Museum’s pottery‑monster exhibit ending Aug 30 and Yokohama’s Baskin‑Robbins Pokémon ice‑cream campaign running Aug 1‑31, both celebrating local culture and the Pokémon 30‑
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5 days ago
[CULTURE] 5 sourcesBaskin‑Robbins rolls out 30th‑anniversary Pokémon ice‑cream campaign in JapanBaskin‑Robbins Japan’s August 2026 “31 Poké Summer!” promotion celebrates Pokémon’s 30th anniversary with new Pikachu flavor, themed double cups, special spoons and collectible stickers.
Sources
dtimes.jp · getnews.jp · isesaki.goguynet.jp · kobe-journal.com · news.denfaminicogamer.jp · pashplus.jp · soranews24.com · yokohamakonan-sakae.goguynet.jp