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2 clusters · 5 sources · 29 days · First seen · Last updated

BCCI title sponsorship tender process

Overview

The Board of Control for Cricket in India (BCCI) initiated a tender process to secure title sponsorship rights for its home international season through March 2028. Initially, the board set a reserve price for title sponsorship at Rs 4.9 crore per match, an increase of over 15% from the previous rate of Rs 4.2 crore per match.

Following the conclusion of the bidding process on August 13, 2026, the BCCI entered direct negotiations with potential partners such as Google Gemini, Spinny, and SBI Life. This shift occurred after the initial tender failed to generate offers that met the board’s expectations. The revised reserve price for the rights is estimated to be between INR 4.75 and 4.85 crore per match. The sponsorship cycle will cover approximately 35 matches, including Tests, ODIs, and T20Is, beginning with a series against the West Indies on September 27.

Entities

IDFC FIRST Bank · Google Gemini · Board of Control for Cricket in India · Spinny · SBI Life

Timeline

  1. 20 days ago

    [SPORTS] 5 sources
    BCCI in talks with Google Gemini and Spinny for title rights

    The BCCI is negotiating with brands like Google Gemini and Spinny for title sponsorship rights for its two-year home international season after initial bidding failed to meet expectations.

  2. about 2 months ago

    [BUSINESS] 2 sources
    BCCI hikes title sponsorship price and launches new tender process

    BCCI raises its title sponsorship reserve price to Rs 4.9 crore per match and opens a tender, with bids due 13 Aug for title rights and 25 Aug for associate rights.

Sources

crictracker.com · farmwell.com · orissapost.com · punjabkesari.com · tripurachronicle.in