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6 clusters · 41 sources · 35 days · First seen · Last updated
Bluey franchise global brand expansion
Overview
The Bluey franchise continues to expand across digital, physical, and audio media. The mobile game ‘Bluey: Let’s Play’ has reached 75 million downloads, while physical expansions include Build-A-Bear Workshop collections and Disney-themed experiences at Disneyland and on Disney Cruise Line.
In the audio sector, ‘Bluey: The Beach and Other Stories’ is scheduled for release on the Yoto platform on September 1, 2026. Developed with BBC Studios and Penguin Random House, the 45-minute collection features eight stories narrated by Miranda Tapsell and is expected to retail for $19.99. Regarding streaming, the series remains on Disney+, following a staggered release strategy where new episodes premiere on Australia’s ABC iView before arriving on Disney+ internationally.
The franchise is also transitioning to feature-length cinema with ‘The Bluey Movie’, scheduled for theatrical release on August 6, 2027. Moving away from the television series’ traditional 2D style, the film will utilize 3D computer-generated (CG) animation provided by Cosmic Dino.
While creator Joe Brumm and co-director Richard Jeffery lead the production, the shift to CG has sparked divided reactions among fans. Some viewers have criticized the departure from the original visual identity, and reports indicate that comments on the movie’s YouTube trailer were disabled following significant fan feedback. The film remains a collaboration between Ludo Studio and BBC Studios, with Disney managing worldwide distribution.
Entities
Bluey · Disney · BBC Studios · Ludo Studio · Yoto
Timeline
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19 days ago
[CULTURE] 3 sourcesBluey franchise to transition to CG animation for 2027 movieThe upcoming ‘Bluey Movie’ (2027) will shift from the franchise’s signature 2D style to CG animation, a decision that has divided fans following footage revealed at Disney’s D23 event.
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22 days ago
[CULTURE] 3 sourcesBluey expands to Yoto audio platform and remains on Disney+Bluey remains on Disney+ despite staggered international release schedules, and the series is set to debut on the Yoto audio platform in September 2026 with a new audiobook collection.
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24 days ago
[CULTURE] 2 sourcesBluey franchise expands with new audio content and upcoming movieThe Bluey franchise is expanding with a new Yoto audio collection launching in September 2026 and a forthcoming computer-animated feature film.
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24 days ago
[CULTURE] 3 sourcesBluey: The Movie teaser and release date announcedA teaser and poster for ‘Bluey: The Movie’ have debuted at D23, announcing an exclusive theatrical release for August 6, 2027.
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28 days ago
[CULTURE] 33 sourcesBluey Movie teaser and release date revealed at D23Disney revealed the first teaser for ‘The Bluey Movie,’ a CG-animated feature set for theatrical release on August 6, 2027, written and directed by series creator Joe Brumm.
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about 2 months ago
[CULTURE] 4 sourcesBluey app reaches 75 million downloads with major updateBluey: Let’s Play tops 75 million downloads and adds Dress Up, Hairdresser and BBQ features; a fan guide also offers 80 trivia questions about the show.
Sources
7news.com.au · actuanews.fr · animationscoop.com · ca.sports.yahoo.com · cartoonbrew.com · cho-animedia.jp · cinepop.com.br · cnet.com · corrierenerd.it · deadlinehollywooddaily.com · disneydining.com · disneydreamer.com · disneyfanatic.com · disneyplusbrasil.com.br · emimino.cz · epgrupo.com.br · episodi.fi · firstshowing.net · gbtimes.com · geekpopnews.com.br · highonfilms.com · if.com.au · kennythepirate.com · m.smh.com.au · movieplayer.it · nerdface.it · personal-finance.in · perthnow.com.au · pressview.it · reinhold-specht.de · seat42f.com · sugarpulp.it · tbreak.com · theage.com.au · thenightly.com.au · thewrap.com · vitalthrills.com · vitamagazine.com · watoday.com.au · whatsondisneyplus.com · world-today-news.com
This summary has been updated 6 times: see revision history