Get alerts on this situation
We’ll email you as it develops, and you can follow the whole thread from day one.
Unsubscribe anytime.
[SITUATION] · [ACTIVE]
2 clusters · 4 sources · 2 days · First seen · Last updated
Categories: BUSINESS · CULTURE
Brazil TV news lineup changes
Entities: Sistema Brasileiro de Televisão (SBT) · Brazil · Rodrigo Bocardi · GloboNews · O Boca TV
Overview
In early August 2026, Brazil’s SBT network launched a new prime‑time news program, SBT Cidades, anchored by Rodrigo Bocardi de Moura and co‑host Érica Reis. The debut drew a modest 2.64‑point Ibope rating, reflecting the challenge of breaking into a slot traditionally dominated by telenovelas. At the same time, rival Record announced a mixed news‑drama schedule and promoted its RecordPlus streaming service.
The following day, SBT Cidades posted an improved average rating of 3.3 points, peaking at 3.9 in Greater São Paulo, securing third place in the market and delivering an 11 % weekly audience gain. It outperformed Band News in both national and local segments. A concurrent analysis showed a sharp overall contraction in news‑channel viewership across Brazil’s five major networks, with Record News leading the dwindling audience pool. The data underscores SBT’s brief ratings boost amid a broader decline in television news viewership.
Timeline
-
about 9 hours ago
[BUSINESS] 2 sourcesSBT Cidades launch lifts ratings in Greater São PauloRodrigo Bocardi’s SBT Cidades debut on 3 Aug 2026 earned a 3.3‑point average rating, an 11 % audience rise and third place in Greater São Paulo, while overall news‑channel viewership in the market fell sharply,
-
1 day ago
[CULTURE] 2 sourcesBrazilian TV Networks SBT and Record Overhaul Prime-Time News LineupsSBT launched the new news show 'SBT Cidades' with modest ratings, while Record outlined its Tuesday news‑drama lineup and promoted free streaming via RecordPlus.
Sources
nitronewsbrasil.com.br · ntvb.com.br · odia.ig.com.br · tvhistoria.com.br