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[SITUATION] · [ACTIVE] · [BUSINESS]
2 clusters · 6 sources · 13 days · First seen · Last updated
Bridgestone motorsport expansion
Overview
Bridgestone has secured a position as the sole tire supplier for the ABB FIA Formula E World Championship beginning in the 2026/27 season. The company unveiled its ‘POTENZA GEN4’ tires in Rome, which are designed for all-wheel drive electric racing machines and utilize a 65% ratio of recycled and renewable resources.
Following this development, Bridgestone has initiated a campaign to return to Formula 1, targeting a potential supply contract for the 2029 season. The company is engaging with Formula 1 leadership to develop a proposal involving technical improvements and commercial investment, aiming to challenge the current exclusivity held by Pirelli.
Entities
Formula E · Hiroshi Imai · ABB FIA Formula E World Championship · Bridgestone · Pirelli
Timeline
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[SPORTS] 6 sourcesBridgestone launches campaign to return to Formula 1 in 2029
Bridgestone is campaigning to return to Formula 1 as a tire supplier by 2029, leveraging its recent Formula E success to challenge Pirelli's long-standing exclusivity.
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[BUSINESS] 2 sourcesBridgestone to become sole Formula E tire supplier
Bridgestone will become the sole tire supplier for Formula E from the 2026/27 season and has received five Good Design Awards for its latest tire and bicycle products.
Sources
autoblog.nl · diariomotor.com · elpais.com.sv · f1i.fr · f1mania.net · nusantara.media