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Brunello Cucinelli brand expansions

Overview

The Italian luxury fashion house Brunello Cucinelli has engaged in high-profile brand activations and retail expansions across Asia.

In October 2026, the company held a fashion show for its Fall-Winter 2026 collections at the historic Abulkasim Madrasah in Tashkent, Uzbekistan. The event utilized the 19th-century Islamic educational institution as a runway to draw parallels between the brand’s focus on manual craftsmanship and Uzbekistan’s traditional artisanal heritage, such as ceramics and textile work.

Later in the month, the brand opened ‘Casa Cucinelli’, a flagship location in the Jing’an district of Shanghai, China. Situated in the historic Cao Zhai residence, the space is designed to resemble an Italian home, featuring a library, café, and dining room alongside retail floors for menswear and womenswear. The flagship also introduced bespoke services to the city, including made-to-measure tailoring and personalized brand experiences.

Entities

Brunello Cucinelli · Gu Daosheng · Carolina Cucinelli · Shanghai · Abulkasim Madrasah

Timeline

  1. [BUSINESS] 2 sources
    Brunello Cucinelli opens Casa Cucinelli flagship in Shanghai

    Brunello Cucinelli has launched Casa Cucinelli in Shanghai, a multi-floor flagship housed in the historic 1927 Cao Zhai residence.

  2. [CULTURE] 2 sources
    Brunello Cucinelli holds fashion show at historic Tashkent madrasah

    Brunello Cucinelli showcased its Fall-Winter 2026 collection at the historic Abulkasim Madrasah in Tashkent, linking Italian high fashion with Uzbek artisanal traditions.

Sources

cpp-luxury.com · theluxurylifestylemagazine.com