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2 clusters · 4 sources · 23 days · First seen · Last updated
Canadian Football League digital and brand overhaul
Overview
The Canadian Football League (CFL) has undergone a significant digital and visual transformation. Initially, the league and its nine member clubs launched a new website ecosystem, including CFL.ca and LCF.ca, supported by an investment from the Board of Governors. This digital update introduced the ‘CFL ID’, a single sign-on identity designed to allow fans to customize content profiles and access mobile-first features like interactive polls and short-form video.
Following this digital launch, the league unveiled a new visual identity featuring a redesigned logo. Created by Indigenous artists Chris Mitchell, Christian Kent, and Brooke Jewell, the logo incorporates regional motifs and elements inspired by the Turtle Island narrative to reflect Canada’s Indigenous cultures. This rebranding coincided with the rollout of a redesigned website and mobile app built on a framework from theScore Bet, which integrates real-time scores, highlights, and fantasy football capabilities.
Entities
Canadian Football League · Stewart Johnston · Chris Mitchell · Christian Kent · theScore Bet
Timeline
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[SPORTS] 2 sourcesCanadian Football League unveils new logo and digital platform
The Canadian Football League has unveiled a new logo designed by Indigenous artists to promote reconciliation, alongside a revamped digital ecosystem featuring a new app with integrated fantasy football.
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[SPORTS] 2 sourcesCanadian Football League launches new digital website ecosystem
The Canadian Football League has launched a new digital ecosystem and personalized website platform to enhance fan engagement through interactive content and a unified CFL ID system.
Sources
cflnewshub.com · dose.ca · mobileSyrup.com · press.cfl.ca