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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 2 sources · 18 days · First seen · Last updated

Cencosud corporate restructuring in Chile

Overview

Cencosud has initiated several strategic changes to its operations in Chile. In mid-October, the company launched a revamped loyalty program, Puntos Cencosud, which integrates multiple brands such as Jumbo, Santa Isabel, and Paris into a single ecosystem. This program features a doubled point accumulation rate and a lower threshold for point redemption.

By late October, the company announced a corporate reorganization where Easy Retail S.A. will absorb Cencosud Retail S.A. to simplify its structure under a “One Cencosud” process. Alongside this merger, Cencosud is closing four Easy home improvement stores in Santiago, Temuco, and Osorno to focus on larger-format locations. The company noted that some employment relationships were terminated where internal alternatives for affected staff were unavailable.

Entities

Cencosud · Chile · Cencosud Retail · Jumbo · Commission for the Financial Market

Timeline

  1. [BUSINESS] 2 sources
    Cencosud reorganizes corporate structure and closes four Easy stores

    Cencosud is merging its Easy Retail and Cencosud Retail subsidiaries to simplify operations and closing four Easy home improvement stores in Santiago, Temuco, and Osorno to focus on larger formats.

  2. [BUSINESS] 2 sources
    Cencosud launches revamped loyalty program in Chile

    Cencosud has revamped its Puntos Cencosud program in Chile, doubling point accumulation rates and lowering the minimum redemption threshold to 2,000 points across its brand ecosystem.

Sources

chocale.cl · finde.latercera.com