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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 11 sources · 12 days · First seen · Last updated
Chipotle limited-time menu expansions
Overview
Chipotle has introduced several limited-time menu variations involving seasoned chicken. Initially, the company utilized a standard chicken seasoning profile consisting of adobo, cumin, oregano, black pepper, and salt, while offering a chicken al pastor option marinated with achiote and pineapple.
In a simultaneous launch, the company released a revamped Pollo Asado and new Chili Lime Chips. The Pollo Asado features a refreshed recipe of grilled adobo chicken seasoned with garlic, Mexican spices, and cilantro, finished with a citrus and lime juice coating. The Chili Lime Chips were developed in response to a viral social media trend where customers paired their meals with outside seasoned chips; the company noted that social media mentions of such pairings have increased by over 1,500% since 2022. The chips are produced without artificial colors, flavors, or preservatives.
Availability for these items varies by region. In the United States and Canada, Pollo Asado returned on August 31, while Chili Lime Chips were released to Rewards members on August 31 before becoming available to the general public on September 4. In the United Kingdom, Pollo Asado was introduced as a limited-time offer at more than 20 Greater London locations starting September 1.
Entities
Chipotle · Chipotle Mexican Grill · Anat Davidzon · Cardi B · Scott Boatwright
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Chipotle is launching two limited-time menu items simultaneously: Pollo Asado and Chili Lime Chips. www.diningandcooking.com · timesng.com · www.nrn.com
- [● 2 SOURCES] Pollo Asado returns to restaurants across the U.S. and Canada starting Aug. 31. timesng.com · www.nrn.com
- [● 2 SOURCES] The revamped Pollo Asado features freshly grilled adobo chicken seasoned with garlic, Mexican spices, hand-cut cilantro, and lime. timesng.com · www.nrn.com
- [● 2 SOURCES] Chili Lime Chips are available to Rewards members starting Aug. 31 and to the general public on Sept. 4. timesng.com · www.nrn.com
- [● 2 SOURCES] Social media mentions of seasoned chips paired with Chipotle entrees have increased by more than 1,500% since 2022. timesng.com · www.nrn.com
- [● 2 SOURCES] Related TikTok and Instagram content has generated approximately 96 million engagements. timesng.com · www.nrn.com
Timeline
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14 days ago
[BUSINESS] 11 sourcesChipotle launches Pollo Asado and Chili Lime ChipsChipotle is launching two limited-time items: a revamped Pollo Asado and new Chili Lime Chips, the latter inspired by viral customer food hacks.
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25 days ago
[BUSINESS] 2 sourcesChipotle uses specific seasonings for chicken and al pastor optionsChipotle uses a seasoning blend of adobo, cumin, oregano, and black pepper for its standard chicken, while its limited-time chicken al pastor features achiote and pineapple.
Sources
balleralert.com · dexerto.com · diningandcooking.com · foodbeast.com · gbnews.com · merca20.com · newzealandnow.govt.nz · nrn.com · purewow.com · tasteofhome.com · timesng.com
This summary has been updated 1 time: see revision history