Czech Republic beer consumption and industry trends

The Czech Republic maintains its position as the global leader in per capita beer consumption, a status it has held for 32 consecutive years according to the 2024 Kirin Holdings Global Beer Consumption Report, which recorded 148.8 liters per person.

Recent industry developments include the Czech Beer 2026 competition held by the Czech Brewers and Malters Association. In the light lager category, Velkopopovický Kozel 12 took first place, while Starobrno secured silver and bronze positions. In the dark beer category, Černovar Černý claimed gold. The competition also noted the rising popularity of non-alcoholic options, with Holba Ryzí Nealko winning the unflavored category.

Despite these accolades, the industry faces shifting consumption patterns and economic pressures. A trend of shrinkflation has emerged in pubs, where traditional 0.5-liter pours are being replaced by smaller volumes like 0.4, 0.45, or 0.475 liters. Operators have cited concerns regarding foam consistency and inspections as reasons for these changes.

Furthermore, consumption habits are shifting toward home drinking. Data from the Czech Brewers and Malters Association indicates that while 72% of beer is now purchased in shops for private consumption, only 28% of draught beer is consumed in public venues. Total average per capita consumption reached a historic low of 121 liters last year. Contributing factors include high hospitality prices, a preference for non-alcoholic options among younger generations, and the lasting impact of the COVID-19 pandemic. Martin Smejkal, marketing director of Staropramen, noted that beer remains an integral part of social rituals, whether shared in a pub or enjoyed at home during broadcasts.