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2 clusters · 30 sources · 10 days · First seen · Last updated

Deutsche Telekom 3. Liga media rights agreement

Overview

Deutsche Telekom has secured exclusive live media rights for the German 3. Liga through the 2030/31 season via its MagentaSport and MagentaTV platforms. The agreement with the German Football Association (DFB) covers all 380 matches per season, including promotion play-offs.

The rights auction yielded a record result of approximately 124 million euros, representing a 20% increase compared to the previous cycle. Under the new terms, the number of matches available on free-to-air television will decrease from 68 matches on ARD to a minimum of 38 matches per season starting in the 2027/28 season.

In addition to the 3. Liga, the deal includes rights for the Frauen-Bundesliga, various women's tournaments, and the 2028 and 2030 men's European Championships. The contract also provides for secondary rights for highlights and near-live clips to enhance digital visibility.

Entities

MagentaSport · Deutsche Telekom · Alexander Blessin · 3. Liga · Borussia Mönchengladbach

Timeline

  1. [BUSINESS] 2 sources
    Deutsche Telekom secures exclusive 3. Liga broadcasting rights until 2031

    Deutsche Telekom has secured exclusive rights to broadcast all 380 matches of the German 3. Liga on MagentaSport through 2031.

  2. [SPORTS] 28 sources
    Deutsche Telekom secures 3. Liga media rights through 2031

    Deutsche Telekom has secured exclusive media rights for Germany's 3. Liga through the 2030/31 season, covering all 380 matches per year via MagentaSport.

Sources

amp.sportsmole.co.uk · augsburger-allgemeine.de · bezirksjournal.at · bild.de · derwesten.de · diebewertung.de · digitalfernsehen.de · finanznachrichten.de · ikz-online.de · kapitalmarktexperten.de · liga3-online.de · lomazoma.com · maerkischer-bote.de · mightytips.com · morgenpost.de · msv-duisburg.de · n-tv.de · nchip.org · nrz.de · presseportal.de · rbb24.de · sharedeals.de · sportsmole.co.uk · spox.com · supertipp-online.de · teltarif.de · time.news · volksfreund.de · waz.de · wochentlich.de