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2 clusters · 12 sources · 2 days · First seen · Last updated

Digital tourism platform implementation in Spain

Overview

Spanish municipalities are adopting digital platforms to modernize tourism management and promote sustainability.

In Alcoi, the City Council is implementing a centralized digital tool to integrate diverse data streams, such as visitor surveys and web analytics, into a single platform. This initiative aims to replace manual data collection to improve planning and decision-making. Councilor for Tourism Lorena Zamorano noted that unified information will help the city “better plan actions, measure impact, and adapt the tourism offering to the actual needs of visitors.”

In the coastal regions of Benidorm and Benitachell, new technological systems are being launched to advance smart and inclusive tourism models. Benidorm’s platform, funded by European recovery funds, utilizes location intelligence and predictive modeling to personalize visitor experiences. Meanwhile, Benitachell has introduced a digital portal under the ‘Respira Mediterrani’ brand, which focuses on universal accessibility through features like dyslexia-friendly fonts and screen reader compatibility. This platform is intended to eventually integrate real-time data regarding weather, parking, and visitor flows.

Entities

Ourense · Alcoi · Alcoi City Council · Jordi Hereu · SEGITTUR

Timeline

  1. 2 days ago

    [BUSINESS] 10 sources
    Tourism sectors adopt digital and sustainable strategies

    Regions in Spain and Argentina are adopting AI, digital platforms, and sustainable policies to modernize tourism, enhance visitor experiences, and drive economic growth through smart destination management.

  2. 4 days ago

    [BUSINESS] 2 sources
    Alcoi implements new digital platform for tourism management

    Alcoi is launching a new digital platform to centralize tourism data, aiming to improve municipal management and decision-making through integrated analytics.

Sources

aquimediosdecomunicacion.com · capital.es · diarioprimerahora.com · elnostreciutat.com · elnostreperiodic.com · euroweeklynews.com · lacronicadesalamanca.com · larazon.es · moncloa.com · noticiasdemalaga.es · ocio.diarioinformacion.com · todoalicante.es