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2 clusters · 12 sources · 2 days · First seen 27 days ago · Last updated 26 days ago

Disney and Epic Games strategic partnership

Overview

Disney and Epic Games have initiated a multi-layered collaboration involving both immediate content releases and long-term strategic investment.

Initially, the companies launched ‘Smugglers Gambit’, a cross-media Star Wars experience. This initiative connects physical theme park attractions at Disneyland Park and Disney’s Hollywood Studios with a digital island in Fortnite. The collaboration allows players to engage in co-op missions and offers an exclusive ‘Forsworn Trooper’ skin for those who link their Disney Experiences data with Epic Games accounts.

Expanding on this partnership, Disney has made a $1.5 billion investment in Epic Games. This move is part of a broader strategy to move beyond simple media adaptations and instead develop original stories designed specifically for the video game medium, aiming to create standalone game universes that integrate storytelling and community creativity.

Entities

Disney · Epic Games · Nintendo · Disney's Hollywood Studios · Disneyland Park

Timeline

26 days ago

[BUSINESS] 5 sources
Disney expands gaming strategy through Epic Games investment
Disney is leveraging its $1.5 billion investment in Epic Games to develop original, standalone gaming universes, following a fiscal year that saw $4 billion in consumer spending via gaming partnerships.
27 days ago

[TECHNOLOGY] 9 sources
Disney and Epic Games launch Star Wars crossover with Fortnite
Disney and Epic Games have launched ‘Smugglers Gambit’, a crossover connecting Star Wars theme park rides to Fortnite with exclusive in-game rewards for park visitors.

Sources

cinemaBlend.com · disneycareers.com · dtimes.jp · es.ign.com · fr.ign.com · geektyrant.com · global-esports.news · in.ign.com · indianbroadcastingworld.com · latam.ign.com · pk.ign.com · primorska.info