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2 clusters · 18 sources · 8 days · First seen · Last updated

E-commerce and digital transformation in Spain and Latin Am

Overview

Digital transformation and e-commerce trends are evolving across Latin America and Spain, characterized by changing consumer behaviors and increased technological integration.

In Latin America, social media has become a primary driver for commerce, with 80% of consumers in Guatemala making purchases via social platforms. In Mexico, despite significant e-commerce revenue, a digital gap persists as many companies still rely on paper for formalizing contracts. Consumers in the region are also fragmenting into specific profiles, such as ‘defensive’ buyers and ‘optimizers’ who utilize platforms like TikTok for research.

In Spain, there is a growing trend of consumers discovering brands on social media before using search engines for validation. Data indicates that 59.6% of the Spanish population aged 16 to 74 purchased goods online in 2025, contributing to an e-commerce turnover of 114.8 billion euros. This growth is being supported by digitalization, automation, and artificial intelligence, which are enabling 24/7 business models and the rise of autonomous physical retail stores to meet demands for immediacy.

Entities

eFirma · Spain · TikTok · Mukane · Comisión Nacional de los Mercados y la Competencia

Timeline

  1. 4 days ago

    [BUSINESS] 2 sources
    Digital technology drives 24/7 business growth in Spain

    Technology and automation are driving a shift toward 24/7 business models in Spain, supported by rising e-commerce turnover and changing consumer habits favoring constant availability.

  2. 12 days ago

    [BUSINESS] 16 sources
    Digital consumption and e-commerce trends shift across Latin America and Spain

    E-commerce and digital consumption are evolving, with social media driving sales in Guatemala, fragmented consumer profiles emerging in Mexico, and integrated search-and-social habits growing in Spain.

Sources

agenciauniversitariadenoticias.com.gt · anda.cl · consumotic.mx · digitalsevilla.com · ecommerce-news.es · emprefinanzas.com.mx · insiderlatam.com · interempresas.net · itsitio.com · kissfm.es · laverdadnoticias.com · marketing4ecommerce.mx · navarrainformacion.es · noticiasdemalaga.es · radiofmdance.cl · redes-sociales.com · roastbrief.com.mx · runnerbox.es