[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 6 days · First seen · Last updated

Economic activity during Kerala Onam festival

Overview

During the Onam festival in Kerala, various sectors reported increased economic activity compared to the previous year.

The Kerala State Beverages Corporation (BEVCO) reported liquor sales of ₹771.29 crore during the first eight days of the festival, an increase of approximately ₹77 crore over the same period in 2025. While sales on the Uthradam day saw a slight decrease compared to the prior year, overall seasonal trends remained higher. Additionally, beer consumption rose by 29.2%, accounting for 32.66% of combined liquor sales.

Simultaneously, the women-led mission Kudumbashree recorded a turnover of Rs 44.89 crore from its Onam marketing initiatives held between August 20 and 25. This represents a Rs 4.45 crore increase over the previous year. Revenue was generated through marketing fairs, Onam feasts, essential provision kits, and the sale of flowers and vegetables. Women farmers also saw increased earnings through the ‘Onakkani’ and ‘Nirappolima’ initiatives.

Entities

Kerala · Excise Department · Alappuzha · Kerala State Beverages Corporation · Kudumbashree

Timeline

  1. 10 days ago

    [BUSINESS] 2 sources
    Kudumbashree records Rs 44.89 crore turnover from Onam sales

    Kudumbashree, Kerala’s women-led mission, achieved a turnover of Rs 44.89 crore through Onam marketing initiatives, marking an increase from the previous year.

  2. 16 days ago

    [BUSINESS] 2 sources
    BEVCO reports ₹771.29 crore in liquor sales during Onam

    Kerala's BEVCO recorded ₹771.29 crore in liquor sales during the first eight days of Onam, surpassing last year's figures for the same period despite a slight dip in Uthradam day sales.

Sources

deccanchronicle.com · english.mathrubhumi.com · news18.com · news9live.com