Ecuadorian tourism and hospitality sector trends

In October 2026, Ecuador reported significant growth in its tourism sector. During the October 9 holiday, the province of Pastaza achieved a hotel occupancy rate of 68.38%, contributing to a national average occupancy of 40.65%, the highest in four years. Total tourism trips reached 728,350, generating $48.23 million in revenue, with average daily spending increasing by 29.5% compared to 2025, supported by a temporary VAT reduction from 15% to 8% for tourism services.

Subsequent socioeconomic studies in Ecuador have examined the industry’s regional impacts. In the El Carmen parish of La Maná, Cotopaxi, research indicates that tourist resorts drive job creation in administration, service, maintenance, and security, though income stability remains tied to peak seasons. The study also noted environmental and logistical challenges, including congestion, waste generation, and the deterioration of natural spaces.

In the Salinas canton, investigations into the hotel sector highlighted economic sustainability issues. Findings suggest that high tax burdens and limited knowledge of tax regulations among approximately 50% of taxpayers impact the industry. Additionally, the sector faces financial hurdles such as liquidity weaknesses, reduced profitability, and a high dependence on external financing.