ELTA strategic and digital transformation

The Greek postal service, ELTA, has initiated a strategic overhaul to transition into a modern logistics and digital services provider. In July 2026, the organization unveiled its 2026–2030 Development Plan, which focuses on seven strategic pillars including revenue growth, operational excellence, and the exploitation of real estate assets. CEO Mihalis Mavropoulos stated, “I deeply believe in ELTA’s capabilities and especially our people… we will pursue a modern, competitive and sustainable organisation.”

Following this plan, ELTA announced a 5 million euro digital transformation project titled ‘Retail & Delivery Transformation Initiative – Integrated Retail Systems & Delivery Control Tower and Track & Trace Solutions’. This project aims to create a unified technological platform connecting retail branches with the logistics and tracking chain to reduce operating costs and address competition from private delivery firms. The initiative entered a preliminary consultation stage in August 2026, with consultations expected to conclude by September 10, 2026.