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2 clusters · 6 sources · 4 days · First seen 8 days ago · Last updated 5 days ago

Expansion of restaurant chains in Poland

Overview

The Polish food service and Quick Service Restaurant (QSR) market is experiencing growth and expansion from both international and domestic entities.

American chicken specialist Wingstop has announced its entry into Poland through a partnership with British firm Lemon Pepper Holdings. The chain intends to target major metropolitan areas such as Warsaw, Kraków, Wrocław, Poznań, and the Tricity area, focusing on high-traffic commercial streets and shopping centers. Long-term goals for the brand include opening over 100 locations.

This expansion occurs within a broader sector where demand remains high despite rising costs. While the market is currently led by established brands like KFC, McDonald’s, and Popeyes, the modern fast-food model in Poland increasingly utilizes seasonal offers and coupons to maintain competitiveness as menu prices rise to levels comparable to traditional restaurants.

Entities

Wingstop · Lemon Pepper Holdings · CBRE · Berlin Döner Kebap · Popeyes

Timeline

5 days ago

[BUSINESS] 4 sources
Wingstop plans expansion into the Polish market
American chicken chain Wingstop is expanding into Poland via Lemon Pepper Holdings, targeting major cities as the country's fast-food sector continues to grow.
8 days ago

[BUSINESS] 2 sources
Restaurant chains expand presence in Poland
Major restaurant chains are expanding in Poland: Wingstop plans to open over 100 locations, while Berlin Döner Kebap aims to reach 99 outlets by the end of 2026.

Sources

finanse.wp.pl · horecabc.pl · natemat.pl · portalspozywczy.pl · retailwork.pl · telepolis.pl