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2 clusters · 7 sources · 6 days · First seen · Last updated
Finnish media consumption digital transition
Overview
The 2026 National Media Research (KMT) indicates a continuing shift in Finnish media consumption toward digital platforms. While print remains a primary format for many, digital readership is growing annually across various sectors.
In the magazine sector, customer publications such as SOK’s Yhteishyvä and Kesko’s Pirkka maintain high reach, with Yhteishyvä reaching over 2 million readers through combined print and digital channels. Among subscription-based consumer media, Me Naiset is the most popular, reaching nearly one million readers.
Local news outlets are also reflecting this trend. For example, Laitilan Sanomat reported a total weekly reach of 16,600, a growth driven almost entirely by digital readers as print readership declined. Similarly, local publications like Koillis-Savo and Pitäjäläinen have seen increases in readership despite regional population declines. The research notes that digital usage continues to rise and highlights increased engagement from younger demographics regarding local issues.
Entities
News Media Association · Pirkka · Kansallinen Mediatutkimus · Yhteishyvä · Laitilan Sanomat
Timeline
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[CULTURE] 2 sourcesNational Media Research shows rising digital news popularity in Finland
Finland's National Media Research shows rising digital newspaper popularity and increased local news engagement, even in regions with declining populations.
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[BUSINESS] 5 sourcesFinnish media trends show significant shift toward digital reading
Finland's 2026 National Media Research shows a strong shift toward digital reading, with Yhteishyvä becoming the country's most read magazine and local papers seeing growth driven by digital users.
Sources
koillis-savo.fi · laitilansanomat.fi · pieksamaenlehti.fi · pitajalainen.fi · sisa-savolehti.fi · sttinfo.fi · turunseutusanomat.fi