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2 clusters · 14 sources · 30 days · First seen · Last updated
Five Guys corporate promotions and media initiatives
Overview
Five Guys has engaged in various promotional and media activities. In September 2026, the company launched a buy-one, get-one-free burger promotion via its digital platforms to celebrate National Cheeseburger Day. This initiative followed a February promotion that founder Jerry Murrell noted had caused “significant operational challenges” regarding supply chains and computer systems.
In October 2026, the company expanded its brand presence through the release of a five-episode docuseries on Prime Video titled ‘On The Line: The World Burger Games’. The series documents an internal employee competition that originated in 2013 as a family initiative. The 2026 championship, which concluded in May at The Theater at MGM National Harbor, saw Jonathan Martinez of Poughkeepsie, New York, win a $100,000 grand prize.
Entities
Jerry Murrell · Five Guys · Prime Video · Jonathan Martínez · Full Day Productions
Timeline
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[CULTURE] 2 sourcesFive Guys launches burger competition docuseries on Prime Video
Five Guys has released a five-episode docuseries on Prime Video, ‘On The Line: The World Burger Games,’ following employees competing in a global speed and precision burger-making competition.
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[BUSINESS] 13 sourcesFive Guys announces buy-one, get-one-free burger deal
Five Guys is running a three-day buy-one, get-one-free burger promotion from Sept. 16 to Sept. 18 via its app and website to celebrate National Cheeseburger Day.
Sources
92q.com · alexandrialivingmagazine.com · cincinnatimagazine.com · classixphilly.com · diningout.com · fastcasual.com · getuperica.com · houston.culturemap.com · kiss951.com · myfoxdetroit.com · rickeysmileymorningshow.com · rnbphilly.com · themorninghustle.com · wrif.com