Five Guys global operational developments

Five Guys is undergoing divergent operational shifts in the United States and Europe. In Orlando, the chain is preparing to open a new location at the upper level of Universal CityWalk, occupying space formerly held by Burger King. Observations of staff training and signage indicate an imminent launch, with extended hours planned during the Halloween Horror Nights event.

In contrast, the company is facing challenges in the U.S. market due to high operating costs and cautious consumer spending. At least 14 locations across seven states, including California, Florida, and Illinois, have closed or are scheduled to close in the first half of 2026. Financial filings in California attributed some closures to financial hardship, noting that premium pricing—with meals often costing between $25 and $30—has impacted competitiveness.

While facing domestic closures, the brand is expanding its European footprint. Following the opening of a restaurant at Barcelona-El Prat Airport, the company is accelerating its expansion in Spain. The chain currently operates 45 company-owned locations in Spain, making it the brand’s fourth largest market globally after the United States, the United Kingdom, and Canada.

Daniel Agromayor, CEO of Five Guys in Spain and Portugal, indicated that while recent opening paces were below expectations, a team restructuring aims to reach a steady rate of six to eight new openings per year. The company expects to reach 50 establishments in Spain by next year. Despite previous slower growth, the company reported turnover exceeding 100 million euros, with Agromayor noting that growth has “significantly outpaced the broader market average.”