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[SITUATION] · [ACTIVE] · [BUSINESS]
3 clusters · 10 sources · 8 days · First seen · Last updated
Food service promotions in Japan
Overview
In late October 2026, various food service providers in Japan launched meat-themed promotions. Pizza Hut held a five-day campaign featuring meat-based half-and-half pizzas and limited-edition rice pizzas at reduced prices. Simultaneously, Pepper Lunch and its affiliated brands offered a one-day promotion providing a 29 percent increase in meat portions for specific menu items like Beef Pepper Rice.
By early November, promotional activities continued with different themes. Pizza Hut Japan introduced a “Year-end Household Support Size-up Special Sale,” offering medium-sized pizzas at small-pizza prices for selected varieties. Additionally, Pizza-La announced a collaboration with San-X, offering limited-edition character merchandise, such as ceramic plates and stickers, with pizza purchases.
From November 8 to November 10, 2026, Pizza Hut Japan scheduled its monthly “Hat Day” promotion. This three-day event offered select medium-sized pizzas for takeout starting at 810 yen, including varieties such as the pepperoni classic and the 3-cheese lasagna-style meat sauce pizza. The promotion also included discounted side menu items, such as bulgogi and mentaiko mayo rice pizzas, at 50 percent off.
Entities
Pizza Hut · Japan · Pepper Lunch · Pizza Hut Japan · San-X
Timeline
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[BUSINESS] 2 sourcesPizza Hut Japan holds Hat Day promotion in November
Pizza Hut Japan is running its Hat Day promotion from November 8 to 10, 2026, offering medium pizzas for takeout starting at 810 yen.
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[BUSINESS] 6 sourcesPizza chains in Japan launch promotional sales and character collaborations
Pizza Hut Japan is running a sale offering medium pizzas at small-size prices, while Pizza-La is launching a limited-edition San-X character merchandise pack.
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[BUSINESS] 4 sourcesFood chains in Japan launch meat-themed promotions
Japanese food chains Pizza Hut and Pepper Lunch are running special meat-themed promotions, including significant discounts and increased meat portions.
Sources
ascii.jp · bg-mania.jp · corp.pizzahut.jp · dtimes.jp · gourmetbiz.net · manetatsu.com · news.cube-soft.jp · the-miyanichi.co.jp · tokusengai.com · weekly.ascii.jp
This summary has been updated 1 time: see revision history