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2 clusters · 3 sources · 17 days · First seen · Last updated

French media audience and performance trends

Overview

French media performance in mid-2026 shows significant fluctuations across television, radio, and print sectors, largely influenced by major sporting events.

In the television sector, M6 achieved record-breaking audience shares in July, driven by World Cup coverage and French national team matches. This performance included its best results in the 25–49 age demographic since 2006 and generated approximately 99.4 million euros in gross advertising investment. During this period, TF1 experienced its lowest July audience share in history, while France 2 saw surges in viewership due to the Tour de France.

Radio and print sectors also showed notable trends. Radio listening rates varied by region, with high daily listener rates recorded in Brittany and Haute-Saône. Meanwhile, paid circulation for the seven national daily newspapers grew by 3.80% year-on-year as of June 2026.

Entities

M6 · NRJ Group · BFMTV · Médiamétrie · NRJ Global

Timeline

  1. 18 days ago

    [BUSINESS] 3 sources
    French media reports show strong radio, TV, and press performance

    New media reports show strong performance in France, with high radio listenership in Brittany, record TV audiences for the Tour de France Femmes, and increased advertising revenue for M6.

  2. about 1 month ago

    [BUSINESS] 3 sources
    M6 records best month ever in July 2026 TV ratings as TF1 hits historic low

    In July 2026, M6 achieved a record 13.3% TV audience share, TF1 fell to a historic low of 16.3%, France 2 led with 40.5% during the Tour de France, and BFMTV posted its best July share at 3.1%.

Sources

cbnews.fr · fr.themedialeader.com · series-80.net