French Polynesia tourism expansion and diversification

French Polynesia is expanding its tourism sector by increasing accessibility to its remote archipelagos and diversifying visitor activities.

Initial developments highlighted at the 37th Tere ‘Aia Tourism Fair focused on providing authentic experiences in less frequented areas such as the Marquesas, Gambier, and Austral Islands. This expansion includes new accommodation options, such as guesthouses in Maupiti and Ua Pou, to draw travelers away from traditional hubs like Bora Bora and Moorea.

Further growth is supported by improved connectivity, including new air services between Australia and Tahiti scheduled for September 2026, which complement existing direct flights from New Zealand. The region continues to offer diverse activities ranging from cultural visits to marine excursions like scuba diving and seasonal whale watching.

Recent developments have bolstered the region’s international standing, with French Polynesia being named among the top destinations in Lonely Planet’s ‘Best in Travel 2027’ list. Tahiti Tourisme officials described this selection as a “significant mark of credibility” for the destination.

The luxury cruise sector remains highly active. In addition to the year-round operations of the m/s Paul Gauguin, Ponant Explorations is expanding its presence with the deployment of the Le Jacques Cartier, a new-generation expedition ship designed to access remote areas like the Gambier and Austral islands. To capitalize on rising interest, Paul Gauguin Cruises and Ponant Explorations have launched the ‘Tempting Tahiti’ promotion, offering onboard credits for travelers booking cruises for 2026 or 2027 before the end of October.