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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 5 sources · 8 days · First seen · Last updated

German consumer behavior trends

Overview

A YouGov survey commissioned by imm cologne indicates that German consumers are adopting more pragmatic and rational decision-making processes within the furniture market.

Key priorities for the vast majority of respondents include product quality, price-performance ratios, and durability, suggesting that furniture is increasingly viewed as a long-term investment. Other significant factors include customization options, rapid delivery, and sustainability.

While style and design remain relevant, the geographic origin of products is becoming less influential, with nearly half of those surveyed rating the price-performance ratio of Asian furniture as good. Bernd Sanden, Director of imm cologne, noted that consumers are seeking products that are “durable, high-quality, and economically attractive.”

Entities

Bernd Sanden · imm cologne · YouGov · Simon-Kucher & Partners

Timeline

  1. 17 days ago

    [BUSINESS] 2 sources
    German consumers prioritize quality and value in furniture market

    A study by imm cologne shows German furniture consumers prioritize quality, durability, and value, with increasing interest in customization, sustainability, and international products.

  2. 25 days ago

    [BUSINESS] 3 sources
    German consumers show rising willingness to pay for sustainable packaging

    A Simon-Kucher & Partners study shows 60% of German consumers are willing to pay more for sustainable packaging, though most limit the premium to 5%, with high demand among younger generations.

Sources

distribuicaohoje.com · finanznachrichten.de · labelpack.de · moebelkultur.de · moebelmarkt.de