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2 clusters · 6 sources · 8 days · First seen · Last updated
Global and Chilean wine industry market shifts
Overview
The wine industry is experiencing a period of declining consumption and shifting market dynamics. In Chile, domestic consumption fell by 17.5% in 2025, reaching 1.56 million hectoliters, a decline that significantly outpaces the 2.7% global drop. Agriculture Minister Jaime Campos characterized this as an “important adjustment process,” though experts attribute the downturn to previous over-expansion of vineyard surface area.
On a broader scale, the global industry faces increased competition and fluctuating demand in key markets such as the US, UK, and China. In Argentina, rising domestic costs relative to the US dollar have impacted export competitiveness, creating risks of vineyard abandonment. Industry leaders suggest that the market is moving toward a “zero-sum environment,” where growth will depend on capturing market share from competitors rather than overall market expansion.
Entities
Argentina · Chile · International Organisation of Vine and Wine · Adolfo Hurtado · University of Talca
Timeline
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[BUSINESS] 2 sourcesGlobal wine industry faces declining consumption and competitiveness challenges
The global wine industry faces declining consumption and rising costs, forcing producers in Argentina and Chile to seek new competitiveness strategies in a shrinking market.
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[BUSINESS] 4 sourcesChile wine consumption falls 17.5% amid market adjustment
Chilean wine consumption dropped 17.5% in 2025, far exceeding the global decline. The industry faces pressure as domestic demand shrinks and exporters navigate a shifting international market.
Sources
agronoa.com.ar · elcalbucano.cl · jovempan.com.br · latercera.com · oitchile.cl · vinetur.com