Global weight management and nutrition trends

Developments in weight management and nutrition are increasingly focused on both dietary habits and medical interventions. In the food industry, companies are expanding product lines to support specific needs, such as Marley Spoon’s introduction of high-protein and GLP-1 support meal kits, which saw 110% month-on-month growth. Additionally, specialized nutrient-rich smoothies have been developed for aged care residents.

Scientific research and medical advancements are also shaping the field. A University of Liverpool study indicated that diet drinks and water may perform similarly for long-term weight loss, with no statistically significant difference between the two groups.

In the medical sector, the rise of GLP-1 agonists like semaglutide and tirzepatide has transformed obesity therapy by reducing body mass by 15% to 20%. While these medications can reduce risks of heart attack and stroke, experts, including Prof. Dr. Davor Štimac of the Croatian Obesity Society, emphasize that they are not a substitute for a healthy lifestyle and warn against use without medical supervision. Nutritional experts further clarify that weight change is primarily driven by the balance of caloric intake and energy expenditure rather than the consumption of specific foods like bread.