GlobalM software-defined media platform rollout

At the International Broadcasting Convention (IBC) 2026 in Amsterdam, GlobalM used its exhibition space to launch an expanded software‑defined media platform. The company highlighted the GMX1 on‑prem deployment solution and the GMDC device‑control system, which together allow broadcasters and telecom operators to run identical live‑IP workflows across public cloud, private cloud and on‑premises environments from a single operational layer. CEO Paul Calleja emphasized that the offering now goes beyond transport protocols to include orchestration, automation, monitoring, scheduling and device management, reducing complexity in multi‑vendor networks.

A few days later, GlobalM reiterated these capabilities at the same event, underscoring the shift toward comprehensive operational management of live connections. The announcement was accompanied by UK‑based Projective’s rollout of new AI‑driven broadcast workflow tools, but the core narrative remained GlobalM’s push to unify and automate live‑IP broadcasting workflows across diverse infrastructure.

Overall, the two snapshots trace the same ongoing rollout of GlobalM’s platform at IBC 2026, marking a strategic move toward cloud‑agnostic, software‑defined media operations.