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2 clusters · 8 sources · 15 days · First seen · Last updated

Categories: CULTURE

Globo vertical microdrama expansion

Entities: Clara Tavares · O Outro Lado do Paraíso · TV Globo · Bianca Bin · Globoplay

Overview

In July 2026, Brazil’s TV Globo began expanding its use of short, vertical‑format series to complement its traditional telenovelas. On 13 July, Globo announced a 20‑episode vertical microdrama prologue for the upcoming soap "Por Você," marking the broadcaster’s first application of the format to introduce back‑story characters ahead of the prime‑time launch.

Two weeks later, on 27 July, Globo released a second vertical project, re‑editing the 2017 telenovela "O Outro Lado do Paraíso" into a free, two‑minute episode series titled "Clara de O Outro Lado do Paraíso." The 50‑episode rollout demonstrates Globo’s broader strategy to adapt existing catalog titles for mobile, on‑the‑go viewing, aiming to attract a digital audience across its platforms.

Timeline

  1. 2 days ago

    [CULTURE] 3 sources
    Globo launches vertical short‑episode version of 'O Outro Lado do Paraíso' on Globoplay

    Globo re‑released its 2017 telenovela O Outro Lado do Paraíso on Globoplay as a free vertical series of 50 two‑minute episodes, retelling Clara Tavares's revenge story for mobile viewers.

  2. 16 days ago

    [CULTURE] 5 sources
    TV Globo releases vertical microdrama prologue for 'Por Você

    TV Globo will launch a 20‑episode vertical microdrama on social media as a prologue to the telenovela 'Por Você', premiering 17 August, marking its first use of this digital format.

Sources

africas.com.br · areavip.com.br · bundespresseportal.de · eldaring.de · geraldopost.com · noticiasdetv.com · selfie.iol.pt · vitrinedocariri.com.br